Vitality’s draws its strength and belief from Made in Italy excellence and from its roots. An authentic manufacturer, the fruit of the hard work of two generations. Italian at heart, international by vocation. In the 60,000 m2 of our production facilities, we manufacture over 100,000 units of products every day and 10,000,000 tubes of hair colour every year, carrying out 9,000 quality checks. Every day our researchers develop new formulas, reaching advanced new heights in a concept of beauty that we export to over 80 countries worldwide. Our company is committed day in, day out to the constant search for top quality products and to conveying its values in a clear and transparent way, while looking forward to the future. For the hairdressers of today and tomorrow, we develop solutions to help grow their business through a complete range of high-performance and environmentally-friendly products. We manage our entire supply chain, from the raw materials to the finished product.