Kaaral, founded in 1981 in Abruzzo and still family-run, is a leading Italian professional haircare brand, present in over 40 countries. For more than 40 years, the company has combined scientific research, high-quality formulations, and care for its people to create products that embody the best of Made in Italy.

Sustainability is at the heart of Kaaral’s mission. At its Abruzzo facility, a 214.2 kWp solar plant generates around 257 MWh annually, water recycling reduces consumption by 39%, air quality has been improved with advanced filtration, and packaging now prioritizes recyclable materials and local suppliers. Employee well-being is also central, with healthcare coverage, relaxation spaces, training programs, and safety initiatives.

These efforts have earned Kaaral recognition as a B Corp, confirming its commitment to balancing business success with positive environmental and social impact, and reinforcing trust with clients, partners, and communities worldwide.