Maad

Maad is a fresh new italian professional haircare brand with an original marketing style, outstanding formulas and fragrances.

COMPANY INFO

MAAD IS FOR BRAVE PEOPLE WITH A SPECIAL SOUL!  Maad was born from the need of “being different” in a saturated cosmetic market where it is difficult to express something new. Maad offers an essential but complete range of hair products, characterized by noble formulas and by continuous research.  Maad’s aim is to inspire all forms of beauty, enhancing the uniqueness of each individual through an irreverent communication and formulations of high quality products. The hilarious marketing style, the outstanding formulas and frangrances allows Maad to stands out from the competition and to capture the hairdresser’s attention.  Maad is rebellious and nonconformists and it fights against all forms of stereotypical beauty. Maad lives every human’s dream to show himself unique and different. Maad is not in an ordinary world… It lives for the brave people with a special soul!

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PRODUCTS

TOPPING JELLY

Topping Jelly is the new line of direct pigments without ammonia and without activator. The highly cosmetic formulation allows you to obtain an infinite variety of colors. 16 mixable nuances for an infinite range of colors. Each nuance has its own absolutely fantastic and unique fragrance!

AFFAIR - Deep Rebuilding System

It is a line of essential products for the care of dry, opaque, and frizzy hair, that radically and instantly changes its structure and thickness, the result that every woman wants. Affair offers to both, the salon stylist and the final customer, everything you need to keep your hair beautiful, healthy, soft and shiny.

ECLIPSE - Ammonia hair dye

Ammonia color based on mineral, organic and botanical ingredients. Thanks to the plex inside it hydratate and soothe the scalp and strengthen the hair stem.

STYLING

Squealer – 10in1. Repairs damaged hair, adds shine, protects from heat sources, gives silkiness, protects the hair color thanks to sunscreens, detangles, ensures long-lasting styling, prevents formation of split ends, gives body to the hair.
Spud – Flow Gel. Wave and curl fixer with thermo-protective properties.
Big Booster – Volumizing spray. Creates high volume and lifts the roots. Maintains elasticity. Great for grooming.
Molly Curly – Curling Cream. Modeling cream for curly hair. Defines, separates, and accentuates curls and waves.
Miss Greta – Volumizing Mousse. Protects hair while drying, blocking the humidity.
Waving Supersculpt – Oil non Oil. Defines curls naturally. Non-sticky formula.

FINISHING

Baby Lover – Shine Nectar. Essential oils and flower extracts are combined to revitalize and strengthen hair leaving it smooth and radiant.
Holly X – Strong Hairspray .
Joy Drops – Serum. Nourishing argan serum. It prevents split
ends and nourishes the hair.
Romolo – Strong Gel.
OUGH! – 5 Waxes